In the limping economy my P.I.C. described last week, many have begun to look to affordable "wear-ability" rather than excess. For fall 2010, bright, bold accessories are where it's at.
One look at the runway shows, catalogues, and mailers and you will notice something striking: clothes are often drab backdrops to stunning, bold accessories (like belts, tights, lacy ankle socks, chunky shoes, big "statement" jewelry, shimmering makeup, and yes, even scarves). The popularity of accessories makes financial sense: when bold accessories are paired with old or basic duds, the eye is drawn to the accessory rather than the outfit. The accessory can also make the outfit in some ways. What would Posh Spice's basic blacks be without her chunky platforms or stilettos? Likewise, what would Flava Flav's jeans and t-shirt be without his giant clock?
The focus is not only on accessorizing the basic, but on updating the wardrobe with unique, individualized flair. The DIY community is having a huge resurgence due to this demand. Sites like Etsy are the eBays of fashion, making vintage (read: used) and "reimagined" (read: reused) items chic in a whole new way. Buying from DIY businesswomen (and men!) also makes the buyer feel a sense of contributing to something other than "the machine." This brings me to something I've wanted to mention for quite a while: the concept of Mass Individuality.
Stores like Urban Outfitters, ModCloth, etc. are great for the items you just can't find in "basic" department stores. But what bothers me about these places is the mass production of Individuality. The price tags are high and the items are "unique" -- or at least as unique as an item with thousands of other carbon copies all over the United States and online can be. In lieu of these stores, which I like to call "Mass Produced Individuality Retailers," or MPIR's, why not head to a thrift store and find a truly one-of-a-kind vintage top for under $10.00? Google Consignment shops in your area that are willing to buy your own items -- some even trade! You can clean out your closet and get a new outfit all in one go! [Disclaimer: When buying "used" or "slightly worn" items, be sure to launder these items before-hand: many have been in closets for years, or worse, may contain bacteria, body lice, or the dreaded old lady stank.]
The bottom line is this: in this economic climate, it pays to get creative with your money. Find ways to buy more and spend less. Trade clothes or accessories with a friend. Visit a consignment shop or a thrift store. Buy on ETSY. But most of all, love yourself, and love what you wear.
Until next time...
-A
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